Sunshine called.
She said you need more pink.

Let's Shop

"Because life’s too short for dull colors and ordinary days."

New Arrivals
Dresses
Tops
Bottoms

Life’s a party and you should dress like it!

New Arrivals

27" Harleen High Rise Crop Jean - Sun Shell Pink
$ 178.00
Elsa Silk Top - Conch Shell Pink Sunny Dee
$ 198.00
Salima Sweater - Green Grove
$ 108.00
Kaycee Sweater - Fiddle Leaf Green
$ 128.00
Kaycee Sweater - Malbec Red
$ 128.00
Short Sleeve Cheetah Print Top
$ 74.00
Mixed Media Suede Jacket
$ 114.00
Short Sleeve Argyle Knit Top
$ 98.00
Puff Sleeve Sequin Dress
$ 124.00
Sequin Fringe Top
$ 88.00
Puff Sleeve Tweed Knit Dress
$ 94.00
Mens Stuff Tie And Pocket Square Set - Multi Party Punch Patch
$ 128.00
Harp Bow Wrap - Coconut
$ 138.00
Adalena Sweater Dress - Rococo Red
$ 178.00
Party Charm Hoop Earrings - Gold Metallic
$ 48.00
Fizz Fabric Necklace - Hot Pink Multi
$ 80.00
Fizz Fabric Necklace - Blues
$ 80.00
Zaza Link Necklace - Marine Blue
$ 156.00
Zaza Link Necklace - Hot Pink Multi
$ 156.00
Wanda Bow Glitter Clutch - Gold Metallic
$ 228.00
What Our Shoppers Are Saying
I just had the most amazing online shopping experience with Hailey. She took so much time with me and found everything I was looking for and more! It was like having a personal shopper. I will wholeheartedly support this store more in the future with my Lilly purchases. My experience was so pleasant. So much nicer to shop small and not corporate.
— Debbie H.
Pink of the Pines is not only my favorite place to shop in Southern Pines, but it is also my favorite place to shop online! The only thing better than the beautiful clothes and accessories, is the amazing Pink of the Pines team. They provide the best customer service and even call/send me pictures when they get new items in that they think I would like. Thank you for all that you wonderful ladies do!!!
— Krystyna G
Love this charming little shop! My mom and I were visiting Southern Pines last week and we had a great time trying on outfits at Pink of the Pines! Everyone who works there is so kind and helpful. If you need a little sunshine in your life to brighten your day, stop in and and visit Pink of the Pines! You can’t go wrong with Lilly Pulitzer and the selection is great!
— Jen B.

Find Something
For Every Moment

Brunch, beach, or anything in between.

Pans Garden Bracelet - Resort White
$ 58.00
Abigail Coat Black White Houndstooth
$ 295.00
Coco Dress - Art Nouveau
$ 298.00
Claudia Blouse - O'Keefe
$ 198.00

Find Something
For Every Moment

Brunch, beach, or anything in between.

Who We Are

Founded in 2015, Pink of the Pines brings Palm Beach charm to the heart of Southern Pines. We believe life is a party, and getting dressed should feel like one. Our boutique is filled with bright prints, timeless pieces, and a warm Southern welcome that makes every visit feel like shopping with your best friend.

While we’re proud to be a Lilly Pulitzer Signature Store, we also carry a variety of other brands to offer something for everyone — styles for every age, shape, and size.

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The Lilly Story

It all began with a juice stand and a splash of color. When Lilly Pulitzer designed her first easy, cheerful shift dress, she turned everyday life into a celebration. Today, that same spirit inspires every rack, ribbon, and smile inside Pink of the Pines—proof that joy never goes out of style.

Learn More

Browse Our Collection

ACCESSORIES
AGENDAS
CHILDREN'S
Shoes

Visit Us In Southern Pines

Find us on Broad Street in beautiful Southern Pines. Whether you’re local or visiting, step inside and experience our mix of Southern hospitality and Palm Beach charm.

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We've Got Answers

Quick tips and helpful info to make shopping with us a breeze.

FAQs

Gift Cards

Our gift cards make it easy to brighten any day.

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Shop The Sale

Your favorite styles, now at even sweeter prices.

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