Our Promise
We’re here to help you look and feel your best - never to push a trend or make a sale.
Our style is carefully curated but always easy to love, never exclusive or intimidating.
We keep things playful, fresh, and fashion-forward, because great style should never feel serious.
Why Shop at Pink of the Pines?
Because standout style should always feel personal. At Pink of the Pines, we’re all about creating an experience, whether you’re stepping through our doors or scrolling from miles away. You’ll always be greeted with the same warmth, attention, and sense of fun that makes our shop shine. Our team treats you like a friend and makes it easy to find your style, your way!
Our Story
Founded in March 2015, Pink of the Pines, a Lilly Pulitzer Signature Store, brought a little sparkle and a whole lot of pink to downtown Southern Pines, North Carolina. Around here, we believe that life is a party and you should absolutely dress like it.
From bright prints to polished classics, our boutique serves up Palm Beach charm with a touch of Southern hospitality. We curate the best in ladies’ apparel, girls’ styles, shoes, accessories, and gifts. You’ll find everything you need to look effortlessly chic from brunch to beach days and every celebration in between.
At Pink of the Pines, we don’t just help you find what to wear. We help you feel amazing in it. Step inside or shop online and you’ll be greeted like an old friend, treated like a VIP, and surrounded by color, confidence, and joy.
Come shop with us. We promise you’ll be so happy you might never want to leave.
That’s the Pink of the Pines way.
Meet Our Team
The heart of Pink of the Pines is our people — bright, friendly faces who know good style and love helping you find yours. Stop in to say hello or get to know the team that keeps our world colorful and full of laughter.
Shop With Us
We carry a curated mix of bold brands and timeless pieces designed to make every day feel special. Whether you’re packing for Palm Beach, heading to brunch, or simply adding a little color to your week, we’ve got something that fits your style and your personality!
The Lilly Story
It all started with a juice stand and a love for color. When Lilly Pulitzer designed her first bright, carefree shift dress, she wasn’t chasing trends — she was creating joy. Her effortless, sunny style became a lifestyle, one that still inspires everything we do here at Pink of the Pines.
We’ve Got Answers
Have questions about sizing, shipping, or returns? We’ve gathered everything you need to know in one easy spot. From fit tips to shipping times, you’ll find friendly guidance and a touch of charm to make your shopping experience simple and stress-free.
Stop By the Shop
Find us on Broad Street, in beautiful Southern Pines. Whether you’re local or just passing through, step inside and experience our signature mix of Southern hospitality and Palm Beach charm.
204 NW Broad St, Southern Pines, NC 28387
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