Founded in 2015, Pink of the Pines is a locally owned women's clothing boutique and Lilly Pulitzer Signature Store in the heart of downtown Southern Pines, North Carolina.

In addition to Lilly Pulitzer, we proudly carry over 20 fashion brands, including Crosby, Alden Adair, Emily McCarthy, Queen of Sparkle, and Holly Shae. From colorful dresses and everyday favorites to shoes, jewelry, and accessories, we offer something special for every occasion.

Whether you're shopping locally in Southern Pines, visiting Pinehurst, or browsing online, our team is here to make every shopping experience feel personal, welcoming, and fun.

Because life's a party, and you should dress like it!

It all began with a juice stand and a splash of color. When Lilly Pulitzer designed her first easy, cheerful shift dress, she turned everyday life into a celebration. Today, that same spirit inspires every rack, ribbon, and smile inside Pink of the Pines—proof that joy never goes out of style.